Chill Brew is a cold brew iced coffee brand designed to match the high energy that people drink it for. Inspired by the illustrative qualities of beer can designs, it was interesting to me how conservatively designed coffee cans are. This is what lead me to design cans that would stand out on the shelves and entice consumers to appreciate their individuality as well as together as a set.
By using a playful and unconventional color palette in addition to using a unique pattern on each can do they stand out from their predecessors.
The " chill brew" cans were designed with Target in mind as where it would be sold. Using mockup of in-store signage in addition to the web page banner better show how the brand would live within the store and online.
