These digital and print pieces were done while working at McGuinness Media, an agency based in Warwick, RI. Leading Bally's Vicksburg and Bally's Lake Tahoe I execute a mix of both digital and print marketing assets.
Bally's Atlantic City requested a logo for their 45th Anniversary celebration that would also be accompanied by a secondary treatment.
This year I was lucky enough to have conceptualized and executed the design for the Bally's float in Providence, Rhode Island! ( photographs are not my images )
Working with multiple teams across the Ballys corporation, I carried this project through multiple rounds of revisions. Once the concept was approved by all parties, finalizing and preparing each piece of the float in time for the production deadline was my undertaking. Working on this and then seeing the float in person was truly such a special moment in my career.
Working with multiple teams across the Ballys corporation, I carried this project through multiple rounds of revisions. Once the concept was approved by all parties, finalizing and preparing each piece of the float in time for the production deadline was my undertaking. Working on this and then seeing the float in person was truly such a special moment in my career.
Poster designs were done for every new promotion and entertainer across the Ballys properties.
Each location hosts their own entertainment events that all require a mix of both print and digital assets. Below were some assets done for this years "Freakers Ball".
Billboards of multiple sizes are done highlighting the Bally's properties in general in addition to new promotions, events, and entertainers.
Mailers are one of the more consistent jobs done across the Bally's properties. Each piece goes through multiple rounds of proofing before being prepped for print production. Leaning into seasonal photography, clever copy and dynamic logos to ensure they have a playful energy. Each promotion gets its own promotional logo which goes through its own proofing process as well.
